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Objectified

Braun radio

Following on from the excellent Helvetica, Gary Hustwit’s new project is a documentary on industrial design called ‘ Objectified‘. The documentary explores the creative process behind some of the world’s most influential designers and how their designs impact on our world.

Dieter Rams

The film is currently in production with a release date of early 2009. Featuring interviews with the likes of Jonathan Ive (Apple), Marc Newson (Ikepod, Lockheed Lounge), Dieter Rams (Braun) and Bill Moggridge (IDEO); Objectified looks set to become a designer’s ‘must-see’.

Gary covers the rationale behind the film on the Objectified blog and it’s worth checking out the production stills which give a flavour as to how good this film will be.

Objectified logo

Worth checking out as well is the logo for Objectified, designed by Michael C. Place from Build and made up of a number of ‘iconic’ design icons including the iPod scroller, Braun radio and the Panton chair.

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